Finding your perfect kilt can be a tricky process and can daunt even the most seasoned shopper!
Thankfully, we know lots about kilts, so we can help you along that path. However, it’s important that we try to do that without confusing you with the plethora of options available!
One such confusing option is tartan cloth width. The width of a cloth is literally how wide the fabric comes off the loom. If the mill has very wide loom, you get a very wide cloth, if it has a narrow loom, you get a narrow cloth. The wider the cloth, the bigger you can make garments, without having to stitch two or more pieces together.
In reality there are very few products we sell that need a wide cloth. The most common item which needs a wide cloth is a plaid.
Traditionally, most mills used a wide loom to make cloths about 60″ wide. When making an 8 yard kilt, a kilt maker would purchase only 4 yards of this cloth and cut it down the middle to create two lengths of 4 yards, stitch them end to end and conceal the seam in one of the pleats at the rear of the kilt.
However, one of the largest mills, House of Edgar, switched to making most cloths in single width – around 30″ wide. This is fine for kilts as you just order 8 yards of fabric, but doesn’t suit anything that needs cloth wider than 30″.
We thought it was important for customers to let customers know about this when they were choosing a tartan so on our cloth selection page, we showed a swatch, the mill, the price and the width of the cloth. We also showed the actual price per metre, so single width cloths appeared to be half the price of double width cloths.
We found that this confused more customers than it helped, so have changed the layout of this page to make the width of each cloth less prominent, and have altered the price of single width cloths to display as an effective double width price.
We’ve spoken with some customers about this and we feel the new change makes the step of choosing your cloth that little bit easier. What do you think? Do you need to see the width while you’re choosing a cloth?
The change is now live on our site: check out the Macdonald Modern (my favourite… helps that I’m a Macdonald as well!) and the rest of our tartans and let us know what you think.